But in paying someone to be looked at - make as well as female - they are dehumanised and objectified.
Are they? Was the woman who sat for the Mona Lisa dehumanised and objectified by the experience?
Hamilton thinks it’s ok to treat beautiful women as objects.
Does he?
I think, if he does, he would do it whether the beautiful woman in question was being paid or not.
The bosses of F1 no longer think that’s an image they want their sport to have. It isn’t just about the grid girls but about society’s attitude to women generally, and F1 wants to show it has moved on and acts responsibly.
That's their decision and, of course, they can do what they want. Having listened to actual grid girls, I think some of their reasoning was erroneous.
Personally I like the idea of watching Martin Brundle’s grid walk without cringing at the women in short dresses and frozen smiles holding umbrellas for the drivers. My teenagers watch F1 with me and think it’s embarrassing. Not the image F1 wants to cultivate with its younger audience.
Would it be OK if they didn't wear short dresses (many don't because the more body covering you have, the more advertising you can carry) or have frozen smiles? Somebody has got to hold the umbrella. Would it be OK if it was a mix of attractive young people of all varieties of gender and colour?