But that is actually irrelevant. Nobody is claiming the "no pork" pies are Melton Mowbray pies.
Interesting side fact: Stilton is not in the protected stilton cheese area.
Interesting side fact: Stilton cheese is made in a defined area (parts of Nottinghamshire, Leicestershire and Derbyshire) which is - with the exception of the Derbyshire area - effectively the Vale of Belvoir. Melton is just a few miles south of the Vale. I stated
Another product made nearby with similar protection is Stilton cheese. The Vale of Belvoir and Melton Mowbray are nearby each other. The cheese gets its name from a coaching inn south of Stamford, where it was sold. It is quite probable that it was also sold in coaching inns in Grantham and Newark which are very close to its production area (Grantham is very close to the Vale of Belvoir, about six miles from Belvoir Castle).
To anyone bothering to read the BBC news item referring to Morrison's attempts to sell the non-meat pies, it is clear that the town does not want its famous product's reputation being sullied - even accidentally - by fake look-alikes.